Forbes declares Apple as World's Most valuable brand,again

Forbes has put together a list of world's most valuable brands, placing Apple on the top with $124.2 billion brand value and Microsoft and Google in the second and third place, respectively. Apple is a brand known to almost every individual around the world. Forbes has ranked the  tech giant as the world's most valuable brand with a brand value of $124.2 billion, which is more than double that of Google. The top 10 list of world's most valuable brands is dominated by tech giants by and large, with companies like Microsoft, Google and IBM ranked among the top 5 brands. Apple's brand value is nearly twice as much as Microsoft, which ranked second on the list with $63 billion. Google secured a third rank on the Forbes' list with a brand value of $56.6 billion, followed by popular beverages company Coca-Cola at $56.1 billion net worth. Forbes' annual ranking of the most valuable brands rounded off the top 5 brands with IBM at $47.9 billion. There is a slight reshuffle in the Forbes' Top 100 list compared to last year. While Apple stood strong on highest rank, its net worth increased from $104.3 billion to $124.2 billion this year. The tech giant recorded year-over-year growth with a 19 percent hike since last year. Microsoft managed to hold its second rank with an annual increase of brand value from last year's $56.7 billion to $63 billion this year.