Web Design : Pretty or Effective?

The first thing that comes to one’s mind when they think of web design is pretty, colorful and attractive. Is that it? Is it all about only looking pretty?  Web design is much more than making a site look pretty. Web designing includes elements such as site structure, functionality, usability and much more. Website functionality is the key to an effective web design. Lack of website functionality is a common issue that most of the websites face. For instance, you have a blog on your webpage but it is not functioning properly. An improper link on your webpage can ruin your chances of attracting web traffic to your site. Readability is another element of utmost importance. One needs to be very cautious while choosing their background for the website. A funky background might look modern but certainly not comfortable to read. How many times have you been navigated to the wrong link of a site? How many times have you left the website in frustration? A good website is a one that ensures smooth sailing through the website. A company with a good website will create sitemaps and site structure for search engine spiders as well as human visitors. The structure of the site also plays an important element in web designing. The platform used to produce your content has an impact on search engine rankings. Search engines favor faster loading websites, so this can affect your SEO rankings. Whitehats web expert’s help you create a web site that is user-friendly, more effective and with the use of a technical writer makes it easily readable. We also make your site socially ative to attract customers and turn them into sales leads.